Bad Science: the definitive piece?

There’s a piece by Ben Goldacre in Thursday’s Guardian that I can’t really add much to.  I wish I’d written it.  I’ll excerpt:

Why is science in the media so often pointless, simplistic, boring, or just plain wrong? Like a proper little Darwin, I’ve been collecting specimens, making careful observations, and now I’m ready to present my theory.

It is my hypothesis that in their choice of stories, and the way they cover them, the media create a parody of science, for their own means. They then attack this parody as if they were critiquing science….

Goldacre gives three classes of bad science journalism pieces, with examples.  They are the "wacky story," the "scare story," and the "breakthrough story."

But enough on what they choose to cover. What’s wrong with the coverage itself? The problems here all stem from one central theme: there is no useful information in most science stories.

A piece in the Independent on Sunday from January 11 2004 suggested that mail-order Viagra is a rip-off because it does not contain the "correct form" of the drug. I don’t use the stuff, but there were 1,147 words in that piece. Just tell me: was it a different salt, a different preparation, a different isomer, a related molecule, a completely different drug? No idea. No room for that one bit of information…

Why? Because papers think you won’t understand the "science bit", all stories involving science must be dumbed down, leaving pieces without enough content to stimulate the only people who are actually going to read them – that is, the people who know a bit about science.

Statistics are what causes the most fear for reporters, and so they are usually just edited out, with interesting consequences. Because science isn’t about something being true or not true: that’s a humanities graduate parody. It’s about the error bar, statistical significance, it’s about how reliable and valid the experiment was, it’s about coming to a verdict, about a hypothesis, on the back of lots of bits of evidence…

So how do the media work around their inability to deliver scientific evidence? They use authority figures, the very antithesis of what science is about, as if they were priests, or politicians, or parent figures. "Scientists today said … scientists revealed … scientists warned."

…The danger of authority figure coverage, in the absence of real evidence, is that it leaves the field wide open for questionable authority figures to waltz in.

…But it also reinforces the humanities graduate journalists’ parody of science, for which we now have all the ingredients: science is about groundless, incomprehensible, didactic truth statements from scientists, who themselves are socially powerful, arbitrary, unelected authority figures. They are detached from reality: they do work that is either wacky, or dangerous, but either way, everything in science is tenuous, contradictory and, most ridiculously, "hard to understand".

Apparently Bad Science is a regular feature at The Guardian.  I will have to bookmark it.


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