We had a rare date on Saturday, since the grandparents were visiting; they took the kids. I put on a dress I’d been saving for an occasion that didn’t require breastfeeding. Hurray, a night out.
Mark said to me over dinner that when we get around to electing a female president, he won’t be able to stand reading all the media reports that gush on and on about what she’s wearing.
Something occurred to me. "You know, I always thought that the press’s obsession with prominent women’s clothes only showed how shallow they are, and how they don’t take women seriously, but maybe there’s more to it."
"What do you mean? There’s no point in going on and on about what the President’s wife is wearing. It’s annoying."
"The president’s wife maybe, because she’s not the politician we’re interested in. But clothes are used to send messages, and those messages might be important."
"Oh, come on. They can’t be worth all the space they’ll be given. And why would it be different with men?"
"Well, men’s clothes aren’t as variable. The suit is a sort of uniform. You can only paint with a very broad brush. Like, for instance, don’t the press always mention when at some public appearance, say in an auto factory, the President takes off his jacket, rolls up his sleeves? Isn’t he trying to send a message with that, and don’t they report it?"
"Well, sure, but it probably just says in shirt sleeves. You don’t have to go on and on about it."
"Right, because there’s not much to describe. But it makes a point. And that’s not the only thing," I went on. "Remember back when that one country had a popular revolution, and their banners were orange — "
"The Ukraine."
"Right, the Ukraine. Well, there was a bit of a buzz once when Bush was thought to be wearing an orange tie, in some speech or something, around then. And then later Cheney did. That was an obvious message."
"Well, sure."
"And don’t you remember Condi and the boots?"
"What? Was this something only the blogs cared about?"
"No, no, everybody wrote about it. Condoleeza Rice, right after she was named Secretary of State, appeared somewhere — some other country, I forget why — in this amazing, sexy, unexpected ensemble. Black skirt, a trench coat sort of thing, showed a lot of leg. But the main thing that everyone noticed was the boots. Tall black leather boots, spike heels."
"Um, that seems unusual."
"Yeah, that was the thing. We’re so used to women politicians trying hard to appear understated. This was an outfit that was calculated to get attention and to get the media talking about it. Everybody compared it to The Matrix. It said a lot."
"Like, what did it say?"
"Well, to me it said I am going to kick some serious ass. It might also have been saying, I am not going to be your run-of-the-mill Secretary of State. Anyway, my point is that the press spent a lot of time discussing it, and I think that was justified, because that outfit was meant to send a substantial message. Or rather, it was what she wanted them to do. She exploited them perfectly."
"Okay."
"And my point is that if we do have a woman president, what she wears will probably be very, very carefully considered, for that reason. There are a lot more messages that can be sent with women’s clothes than with men’s. And an evening gown is a bigger banner than a tie."
"Well, I still contend that the press will probably expend a lot more energy reporting on a female president’s clothes than the message warrants."
"Undoubtedly. I’m thinking of having the panna cotta. How about you?"
"Mmm. Flourless chocolate torte."