Category: Exercise
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Being a marketing trend.
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7 comments on Being a marketing trend.I'm not usually one to read and comment on fluffy "demographic/marketing trends" stories, but this one seemed on-topic for bearing blog. Via Kara, blogger and author of Hot Sweaty Mamas: Five Secrets to Life as a Fit Mom, we have a profile in the Wall Street Journal of a marketing niche: "Don't Hate Her Because…
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Outdoor weather is coming back.
Here's a well-thought-out, specific guide to putting together a "ten essentials" daypack for hiking. If you’re just getting into hiking, everyone is going to recommend that you pack the 10 Essentials when you go for a hike. Then they list about 30 pieces of gear that you should bring with you, but they never actually…
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Strength training or no strength training?
Got a reader email this morning: Maybe you've mentioned this on the blog at some point when I wasn't payingattention, but I can't recall seeing it. Since I joined the Y six weeksago, everywhere I go, I hear about the importance of strength training.How, with only cardio, people get skinny-fat and have high body fat…
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My gym bag.
A long time ago, when I was fairly new to regular exercise, I wrote a post entitled "My swim bag" in which I described, um, my swim bag. After I finished taking a year of swimming lessons a few years ago, and started trying to swim for fitness, I only managed to do it a…
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This hypothesis makes some sense to me.
For the amateur sports enthusiasts among us, here's an interesting article at WaPo about the possibility that panic attacks may cause numerous unexplained deaths in the swim portion of triathons. The rate of deaths isn't large — nine people in one summer, out of 243,000 competitors in a year. But from the sound of the…
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I don’t wear makeup and I don’t like makeup ads.
But this makeup ad campaign is pretty cool. From Kara at Mama Sweat: On a cold April morning I was in Central Park with about 10,000 other woman for the EIF Revlon Run Walk for Women and participated in the free makeover Revlon offered at the finish line. Who turns down a free makeover? I just filled out…
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Before and after.
Before and after shots of joggers. A novel photography project. I think some of the people look more attractive and winsome in their out-of-breath, sweaty state. Don't you?
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Wardrobe that works (out).
Want to point you to this post by Kara at Mama Sweat, about workout wear that looks good and presentable and cute and… deliberate, not accidental… outside the gym. Since my transformation from lumpy slob to regular swimmer/runner, I have always been the "wear normal clothes but keep the gym bag packed" sort of person.…
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27:30.
Just a brief interjection here: This morning I ran my fourth 5k, and I set a new PR at 27 minutes 30 seconds. I placed 64th overall out of 160, and 22nd out of 90 women. Third out of the 15 women in the 35-39 age group. I did much better than I expected, given…
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Fitness Friday: Do what you like?
I think I've mentioned before that I don't actually like running very much. Although I do admit that I can sort of see the fun in going for an easy run — that is, if there is such a thing as an easy run, which is only possible if you have endured many not-so-easy ones. Anyway,…
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Fitness Friday: Negative splits.
So this Fitness Friday thing was Betty's idea, and I thought I'd give it a whirl. Of course, if I wait till Friday to write a fitness post, I'll forget what I was going to write, so instead I'll just use the magic of scheduled posting to synchronize with everyone else. (Other Fitness Friday posts…
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Shaking it up a little, involuntarily.
Like his brothers and sister before him, Child No. 4 entered what we call the "Feng Shui" phase of toddlerhood at about fourteen and a half months. He walks around attempting to lift small pieces of furniture or portable items such as wastebaskets; when he finds that he is able to move one, he carries…
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